Touchline Women's Sport
What we do
Reputation
Stand out as a leader in women's sport
Impact
Showcase the impact of your work
Audience
Engage the audiences that matter most
Commercial
Unlock new commercial opportunities
Our process
- Audit of current communications, content and channels
- Review of existing messaging, tone of voice and audience engagement
- Stakeholder interviews with internal teams, partners and leadership
- Workshops to identify strengths, gaps, opportunities and priorities
Output: A clear view of what is working, what needs to improve and where your communications can be more effective.
- Core messaging and narrative development
- Tone of voice guidelines
- Communications and content strategies
- Social media strategy
- Influencer and ambassador strategy
Output: A clear strategic framework that will give your commitment to women’s sport a consistent, credible and engaging voice.
- Content engine delivering high-quality longform and digital content – including features, profiles, interviews, reports, explainers, social assets, video and newsletters
- Insight, annual and impact reports
- Campaign development and delivery
- Influencer and ambassador management
- Executive messaging, speeches and event communications
- Editorial support for launches, partnerships and major moments
Output: Communications that build reputation, demonstrate impact and resonate with key audiences.
- Content and channel performance reviews
- Audience and engagement analysis
- Campaign reporting
- Recommendations for future activity
- Ongoing editorial planning and optimisation
Output: A smarter, more effective communications approach that evolves with your organisation and the women’s sport landscape.
Who we are
Nancy Gillen
Managing director
As managing director of Touchline Women's Sport, Nancy Gillen helps world-leading organisations communicate their commitment to women's sport with clarity, authority and purpose.
A former journalist, Nancy is a recognised voice in women’s sport. She was selected as one of the 12 judges for the 2022 BBC Sports Personality of the Year and, in 2024, published La Vie Jamais Racontee: Alice Milliat, a French Heroine and Sporting Suffragette, which was shortlisted for the Vikki Orvice Award for Women’s Sports Writing at the 2025 Sports Book Awards.
Her deep understanding of the women’s sport landscape enables her to help organisations communicate with credibility, navigate a rapidly evolving market and build stronger connections with the audiences and stakeholders that matter most.
