Touchline

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How to sustain a credible tone of voice

Tone of voice consultant Jo Matthews, who has worked with Touchline on a number of its highest-profile brand communications projects, examines how organisations maintain – or lose – a consistent voice over time.

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Why turning hype into habit is the next step for women’s sport

As women's sport continues on its upward trajectory, the focus is now on turning flashpoints into sustainable growth.

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From inequality to advocacy: Why sustainability is at the heart of women’s sport

We explore the unique relationship between women's sport and climate change.

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Olympic inspiration reaches further than ever

Record streaming figures and billions of digital engagements at Milano Cortina 2026 underline the growing global reach of the Olympic Games.

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Partnerships with purpose

What Milano Cortina 2026 shows us about communicating partnership impact

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Rising sponsor expectations: what this means for rights holders

With major events like the Australian Open expanding their commercial programmes, we explore how rights-holders can meet growing demands from sponsors

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3 ways to strengthen sports sponsorship storytelling

We explore three simple ways that rights-holders can strengthen sports sponsorship storytelling in 2026

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50 days to go

How Milano Cortina 2026 will transform the landscape for global sports events

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The unique potential of women’s sport

With insight from industry leaders, we explore five key differentiators that shape the unique ecosystem of women’s sport

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Drive to Survive

How storytelling elevated Formula 1’s sponsorship value

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What is Unrivaled?

The innovative basketball league about to shake up women's sport

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How we use AI in our reporting work

Harnessing AI's potential in our publications – with an eye on its pitfalls

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Giving with purpose

How Philanthropy Age amplifies the impact of giving in the Middle East and beyond

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The President and the Dragon

Documenting a former U.S. President's fight to stamp out an ancient parasite

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Saving 1,000 words

How to create impactful infographics

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25 lessons from 25 years

Insights and learnings from a quarter century in strategic communications

99: the story of the Touchline font

Why we created our custom typeface

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ESG reporting with a difference

How we create standout sustainability reports

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Top women’s sport trends for 2025

The six trends set to define the landscape of women's sport