Touchline Activate
What we do
Attract
Communicate what makes your commercial programme distinctive and attractive to partners.
Amplify
Raise the profile of your partnerships by telling their stories beyond launch.
Strengthen
Create communications that help build stronger partner relationships.
Prove
Demonstrate partnership value through data-led reporting.
Our Process
We review your commercial objectives, partners, audiences and existing communications to identify gaps and opportunities.
We define the positioning, messages, audiences, stories and channels that will best support your commercial programme and partnerships.
We work as an extension of your commercial team to create and deliver the content, communications and reporting your programme and partners need.
We review what works, identify new opportunities and refine the approach as your commercial programme and partnerships evolve.
Who we are
Michael Stoneman
As Managing Director of Touchline Activate, Michael draws on almost 20 years of experience helping leading international sports organisations communicate their stories and commercial partnerships.
As Managing Director of Touchline Activate, Michael draws on almost 20 years of experience helping leading international sports organisations communicate their stories and commercial partnerships.
With a background in sports journalism, Michael has reported from every edition of the Olympic Games since 2010, interviewing athletes, sports leaders and senior executives from some of the world’s biggest sponsors.
Having worked closely with commercial and communications teams throughout his career, he brings a deep understanding of how partnerships work, what they contribute to sport and how best to tell their stories.
