TWS: Telling the story of your commitment to women's sport
Women’s sport isn’t a trend – it’s a strategic priority. That’s where TWS comes in.
We help governing bodies, leagues, clubs and other world-leading organisations communicate their commitment to women’s sport with clarity, authority and purpose – shaping narratives, developing messaging and delivering content that reflects both strategic intent and real-world impact.
Women’s sport is not an extension of men’s sport. It is a distinct and rapidly evolving ecosystem with its own audiences, opportunities and pressures. We help organisations navigate that landscape thoughtfully, avoiding tokenism and short-term campaigns in favour of credible, long-term storytelling that supports structural change.
What we do
TWS brings deep editorial expertise, strategic insight and a clear understanding of women’s sport as a specialist field. Drawing on our far-reaching industry experience, we offer a tailored approach across five key areas:
Strategic communications and content
We help organisations articulate what their commitment to women’s sport means in practice. We translate strategy and values into clear narratives and messaging frameworks that can be applied consistently across platforms.
Editorial and content delivery
We produce high-quality longform and digital content – including features, profiles, interviews, reports, social assets, video and newsletters – that demonstrates impact and is always grounded in real people, programmes and outcomes.
Executive and event messaging
We develop speeches, scripts, talking points and key messages for leaders, panels and events, with a focus on alignment, confidence and credibility in how gender equality is discussed publicly.
Tone of voice and owned channels
We shape tone-of-voice guidance and content approaches tailored specifically to women’s sport, ensuring communications feel confident, purposeful and authentic rather than performative.
Internal, stakeholder and capacity-building support
We create toolkits, briefings and training to help teams, athletes and spokespeople communicate consistently and effectively on women’s sport and gender equality.
It's been incredible to witness women's sport gain visibility and momentum in recent years, but the real opportunity lies in what comes next. I'm passionate about helping organisations navigate this evolving landscape through strategic and purposeful communications that amplify impact, champion progress and embed inclusivity across sport.
