Communicating the value and impact of sports partnerships
ABOUT ACTIVATE
Sponsorship is one of sport’s most important revenue streams, but its true impact isn’t always visible.
At Touchline Activate, we help rights-holders communicate what their partners are doing and why it matters, clearly and credibly.
For over 15 years, we’ve worked with the world’s leading sports organisations to strengthen and grow their commercial programmes through strategic communication, content and reporting. Our work shows how partnerships power sport, giving partners visibility beyond logos while supporting rights-holders, engaging sponsors and delivering shared impact.
From defining clear partnership narratives and creating content to documenting partner activity and reporting outcomes, we help our clients showcase the real value of sponsorship and build lasting relationships with their partners.
What we do:
We work behind the scenes for some of the world’s largest sports organisations, developing tailored strategies and crafting engaging content that makes partner activity visible, understandable and valued.
- Storytelling strategy
Helping clients define what their partnerships stand for and how to communicate them. We create clear, tailored strategies that make sponsorship communications consistent, compelling and credible. - Content creation
Producing high-quality copy, visuals and digital content to show what partners are doing and explain why their involvement matters. From articles and interviews to videos and social assets, we bring sponsor stories to life and engage the right audiences. - Sponsor reports
Designing and producing reports that bring partner activity together in one clear, credible narrative. We combine sharp design with clear editorial to show what partners delivered, how they contributed and the value of their involvement. - Purpose-led sponsorship communications
As purpose becomes an increasingly important part of sponsorship, we help rights-holders communicate how partnerships deliver social and community impact, from sustainability and inclusion to athlete development and grassroots programmes. In collaboration with Touchline Earth, we create authentic, values-driven content that resonates with sponsors and stakeholders.
Why Activate?
Touchline Activate helps rights-holders take control of that story. Through clear, credible communication, we help organisations show what partners have done, explain why it mattered and strengthen long-term commercial relationships.
Our difference is bespoke, human-led storytelling backed by deep sports expertise. We show not just what partnerships achieved but why they mattered.
We don’t do the deals. We tell the stories that make them valuable.
I believe the strongest partnerships are built on clear communication. When rights-holders show what partners are doing and explain why it matters, sponsorship becomes more valuable for everyone involved.
