Unlocking the power of sports partnerships through strategic storytelling
ABOUT ACTIVATE
For over 15 years, Touchline Activate has partnered with the world’s leading sports organisations, unlocking the full value of their sponsorships through strategic, impactful storytelling.
With our tailored strategic communications and compelling content, we work with rights holders throughout the lifecycle of their partnerships, helping them to add value and create a strong and engaged community of fans and stakeholders.
With the growing need for purpose-led partnerships, we also help rights holders communicate on how their shared beliefs and values enable them to advocate with their partners on key social issues.
From selling and activating to advocating and reporting, Touchline Activate ensures your story is expertly told.
Are you ready to take your commercial programmes to the next level? Contact us at hello@touchline.com and discover how strategic storytelling can transform your commercial partnerships.
What we do:
We discreetly work behind the scenes for some of the world’s largest sports organisations, developing tailored strategies and crafting engaging content to authentically tell the stories behind their commercial partnerships.
Communications strategy
We craft bespoke communications strategies aligned with your goals, target audience and brand. From defining compelling narratives to choosing the right channels, we ensure your strategy delivers measurable results.
Content creation
Our storytellers create captivating content – including articles, interviews, animations, videos and more – to amplify your brand, engage your audience, and showcase the value of your partnerships.
Reporting
We deliver visually engaging reports that go beyond metrics to tell the full story of your partnership’s success – post-event insights, sponsor activities, audience reach, and more.
Purpose-driven marketing
With purpose now central to sponsorship, we collaborate with our sister agency Touchline Earth to create authentic, values-driven communications that align your brand with meaningful causes.
Why Activate?
Touchline Activate helps sports organisations take control – crafting stories, content, and reports that showcase the true impact of their sponsorships. With our expertise, you’ll attract new sponsors, elevate current partnerships and drive measurable growth.
About us:
We are a team of strategists, editors, journalists, designers, animators, filmmakers, photographers, illustrators, project managers, social media experts and developers with 25 years of experience in sports marketing communications.
We believe that effective communication and holistic storytelling is the key to building and maintaining successful commercial partnerships – and to engaging and inspiring relevant audiences.
We feel passionate about purpose – helping rights holders to create meaningful relationships with like-minded commercial partners that can have a positive impact within the wider community.
We know that every sports organisation is different. We make it our business to understand your culture and objectives, bringing a third-party perspective to the table that enables the magic to happen.
My experience in sports marketing has taught me that the key to powerful partnerships is authentic storytelling. To unlock the true potential of a sponsorship, you need to engage your audience’s hearts and minds.
